Why Are More Companies Switching to Water-Activated Tape (WAT) Instead of BOPP Tape for Carton Sealing?

Why Are More Companies Switching to Water-Activated Tape (WAT) Instead of BOPP Tape for Carton Sealing?

In the packaging industry, carton sealing tape plays a crucial role in protecting the contents inside. It directly impacts parcel security, brand image, and a company’s environmental responsibility. In recent years, Water-Activated Tape (WAT) has rapidly emerged as a preferred alternative to traditional BOPP tape, becoming the sealing solution of choice for many forward-thinking brands.

So, What Makes Water-Activated Tape Superior? And What Scenarios Is It Best Suited For? Let’s Take a Closer Look.

One Strip Is Enough: Stronger Sealing Strength

Made from kraft paper and reinforced with either plant-based fibers or fiberglass, WAT uses a starch-based adhesive that securely bonds with the carton surface upon activation with water. Compared to traditional BOPP tape, it offers higher tear resistance and sealing integrity. It is difficult to tamper with or peel off, making it ideal for secure carton sealing in logistics and anti-theft applications.

Eco-Friendly and Hassle-Free: Recyclable and Biodegradable

Primarily composed of natural materials, WAT can be recycled together with cardboard boxes—no need to separate the tape from the carton like BOPP tape. Some variants are made from recycled kraft paper, supporting sustainable packaging efforts and aligning with companies’ green initiatives.

Professional and Clean Appearance: Elevating the Packaging Aesthetic

WAT adheres smoothly without curling or bubbling, resulting in a clean and uniform look. This enhances the visual appeal of packages, making them look more professional—an important advantage for e-commerce and premium retail brands focused on customer unboxing experience and brand presentation.

Efficient Sealing: Streamlining the Packaging Process

Thanks to its strong adhesive properties, only a single strip of WAT is needed for a secure seal—eliminating the need for double-taping. When used with a dispenser featuring smart cutting and auto-feed functions, the sealing process becomes highly efficient, saving time and labor.

Versatile Range: Suitable for Various Applications

WAT is available in a wide range of strength levels to accommodate different carton weights and packaging needs:

Options include fiberglass-reinforced or eco-friendly plant fiber types;

Adhesives come in starch-based or hot melt variants;

Recycled paper series are available for more budget-conscious packaging.

Jialong's Water-Activated Tapes Meet Diverse Needs Including Sustainable Packaging, Heavy-Duty Sealing, and Custom Printing.

Whether you’re a large logistics company seeking operational efficiency, or a brand focused on eco-conscious practices and customer experience, WAT is a powerful new alternative worth exploring. It not only enhances the quality of sealing but also reflects your commitment to sustainability and professionalism.

It’s Time to Upgrade Your Packaging—Choose a Stronger, Greener, and More Efficient Sealing Solution.

For product recommendations, samples, or custom quotes, feel free to contact us.